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"each value is presented along with a brief definition in parentheses"

• Sales Rank: #1826544 in Books
• Published on: 1973-08
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 6.75" w x 1.50" l,
• Binding: Hardcover
• 438 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Tomapep
Very insightful introduction into the topic of values.

0 of 2 people found the following review helpful.
Classic Book
By Dawn c McKell
The book arrived in excellent condition. I am always a bit nervous abut buying used books. It didn't have a dust jacket and contained some mark ups, however, it is a classic in the field and has been around for 30 years.

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Recent decades have produced a blossoming of research in artificial systems that exhibit important properties of mind. But what exactly is this dramatic new work and how does it change the way we think about the mind, or even about who or what has mind?Stan Franklin is the perfect tour guide through the contemporary interdisciplinary matrix of artificial intelligence, cognitive science, cognitive neuroscience, artificial neural networks, artificial life, and robotics that is producing a new paradigm of mind. Leisurely and informal, but always informed, his tour touches on all of the major facets of mechanisms of mind.Along the way, Franklin makes the case for a perspective that rejects a rigid distinction between mind and non-mind in favor of a continuum from less to more mind, and for the role of mind as a control structure with the essential task of choosing the next action. Selected stops include the best of the work in these different fields, with the key concepts and results explained in just enough detail to allow readers to decide for themselves why the work is significant.Major attractions include animal minds, Allan Newell's SOAR, the three Artificial Intelligence debates, John Holland's genetic algorithms, Wilson's Animat, Brooks' subsumption architecture, Jackson's pandemonium theory, Ornstein's multimind, Marvin Minsky's society of mind, Pattie Maes's behavior networks, Gerald Edelman's neural Darwinism, Drescher's schema mechanisms, Pentti Kanerva's sparse distributed memory, Douglas Hofstadter and Melanie Mitchell's Copycat, and Agre and Chapman's deictic representations.A Bradford Book

• Sales Rank: #505585 in Books
• Published on: 1997-02-24
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.35 pounds
• Binding: Paperback
• 463 pages

Amazon.com Review
An encyclopedic but nonetheless compellingly readable overview of the history of Artificial Intelligence. It doesn't require a computer background in artificial intelligence, but it doesn't insult your natural intelligence either. There may be better books on the subject, but I found this to be just the right mixture of history, theory, cognitive psychology, evolutionary epistemology, and computer science.

From Booklist
Franklin's tour of contemporary thought on human, animal, and artificial minds introduces creative theories, models, and prototypes of artificial intelligence. After citing the scoffers' arguments regarding the improbability of fashioning artificial minds, Franklin examines some systems that do, in fact, exhibit aspects of intelligence. Next is a debate on the potential usefulness of symbolic AI computer models of cognition versus the connectionism brain model of intelligence. Examples of both models are presented; for instance, SOAR, a symbolic AI program, is claimed to be an architecture for general intelligence. Franklin also explores the multiplicity views of mind, including the pandemonium model, behavior networks, subsumption architecture, and autonomous agents, and he introduces Animat, an artificial life model of simple animals. The final debate is an airing of the views of those workers who dispute the importance of internal representation. Franklin is an entertaining writer and is uncommonly adept at elucidating scientific concepts. Brenda Grazis

Review

A wonderful relaxed tour of the two most important research topics for the twenty-first century: 'What is a mind?' and 'Can we create one artificially?'

(H. John Caulfield, University Eminent Scholar, Department of Physics, Alabama A&M University)

A highly imaginative and original synthesis of work in the sciences of the artificial and the natural. The book combines the best of cognitive science research with artificial intelligence theorizing, building a bridge between areas usually a chasm apart. I enjoyed it, too!

(Robert Ornstein, psychobiologist and author)

A wonderful relaxed tour of the two most important research topics for the twenty-first century: 'What is a mind?' and 'Can we create one artificially?

(H. John Caulfield, University Eminent Scholar, Department of Physics, Alabama A&M University)

Stan Franklin's Artificial Minds is a veritable encyclopedia of recent human attempts to simulate artificially certain aspects of what brains do naturally. A down-to-earth, nuts-and-bolts exploration of what it means to be a `thinking being'.

(Nick Herbert, author of Quantum Reality and Elemental Mind)

Most helpful customer reviews

6 of 6 people found the following review helpful.
Good book for the time of publication
By Dr. Lee D. Carlson
This book brings some refreshing new ideas and perspectives to the field of artificial intelligence. Although qualitative in his approach, and written for a "general audience", the author offers many insights into a field whose view of intelligence has been interpreted solely in terms of human capabilities. The author offers several alternatives for defining and measuring machine intelligence, all of them interesting, but needing more integration into practical applications in order to test their efficacy. His ideas though serve as strong perturbations that lift the field out of the local equilibrium it frequently finds itself in. He does occasionally wade into the muddy waters of speculative philosophy in the guise of the "mind-body problem", but the time spent in doing this is more than made up for by his efforts to define and give advice on how to build an artificial mind.
The author is fully aware of the roller-coast ride of confidence and false optimism that the field of machine intelligence has taken in the last five decades. He describes the "brittleness" of AI systems that are usually confined to a specific domain, such as chess or natural language processing, but cannot be used with drastic modification in other domains. It is the opinion of this reviewer that such domain-specific systems are intelligent, but should be classified as a form of "low-level intelligence". Systems that can cross learn across domains have a higher level of intelligence. The author could easily incorporate such a classification since his view of the mind is that it is "continuous" rather than a "Boolean" notion. He wants the reader to consider the proposition that there are "degrees of mind" rather than a discrete, discontinuous jump from not having a mind to having one. Mind can be implemented in machines he says, how much depends on several factors, with the most question to answer is how it can be done, not that it can be done.
Readers who do not want to engage in philosophical speculation may be tempted to skip the reading of chapter 2, which discusses the "mind-body problem". However, there are many interesting discussions in this chapter, and in omitting its perusal such a reader would miss in particular the highly insightful overview of the ideas of Aaron Sloman on free will. Sloman has some interesting things to say about free will, and his ideas are pertinent in an engineering setting, as the reader will discover when reading the author's summarization. The notion of free will as a "Boolean" is dismissed by Sloman, and the author shows how Sloman's view of free will is directly applicable to the design of (intelligent) agents. The view of Sloman, who is a philosopher, is a good example of the trend of many philosophers to move into the field of artificial intelligence. There are many examples of this trend, and this century will no doubt see the rise of many more of what may be called "industrial philosophers."
One of the more refreshing ideas in the book is the author's view that human intelligence should not be viewed as the sole one in existence. Quoting the commandment from ethology that "thou shalt not anthropomorphize" in his discussion of "animal minds" the author then makes a good case for the existence of different types of intelligences. The most interesting consequence of his discussion is the difficulty of defining and measuring intelligence in any kind of organism, entity, or system. Before progress can be gauged in artificial intelligence, it is important that there be tools developed that measure the intelligence gains involved in this progress. So far, these tools have been conspicuously absent.
It is clear that the author has a strong background in dynamical systems, since throughout the book one can see ideas from this field appear again and again. For example, in his discussion on `symbolic AI', the author defines a `production system' as a discrete dynamical system that consists of three components: a database, the set of production rules, and the control structure which directs the production rules. Dynamical systems also appear in the `connectionist' paradigm in AI and thus their use may bring together two proposals for machine intelligence that have traditionally been at conflict with each other.
Along with what the author would call real examples of artificial minds, such as the SOAR project, he discusses other interesting proposals for their construction. One of these is the `pandemonium model of mind', which makes use of an `association engine' and `concept demons'. Such terminology may seem alien to the reader, but the author puts any objections as to its impracticality by pointing out the computational interpretation of this model and its actual implementation in Pascal code. Still another project for creating an artificial mind that he visits is the work of Jose Brustoloni on a formal theory of agents. The author describes his work as one of the first that attempts to give a classification of autonomous agents. Interestingly, Brustoloni believes that one type of agent, namely the problem-solving agent, should not be viewed as intelligent, due to its need for maintaining a world model and the subsequent issues of the frame problem and non-monotonic logics. Also interesting is Brustolini's views on a `hierarchy of behaviors', beginning with `instinctive behaviors', and ending with `theory making'. The author states that he knows of no artificial agent that has shown signs of theory making. As of the time of publication, this was an accurate statement, but since then the artificial intelligence community has seen the rise of intelligent machines that can engage in the construction of scientific theories. Based on inductive logic programming, these machines have indicated abilities that are competitive with human scientists.
The author ends the book with optimistic notes of encouragement for the reader. Considering the content of the book and the developments that have taken place since its publication, there is every reason to be very optimistic about the continued development of artificial minds.

13 of 14 people found the following review helpful.
Excellent Survey of Mechanisms for Minds
By Ray Harris (ray@acm.org)
As a former student of Dr. Franklin, I am probably somewhat biased. I feel, however, that I can still provide an objective overview of this well written book.
The goal of Dr. Franklin's book is to put forth his concept of a general mechanism of mind. As an early proponent of autonomous agents, his writing leans heavily in this direction. His new paradigm of mind, described in the final chapter, can be seen to view the mind as a multitude of disparate mechanisms operating on sensations to create information and re-creating prior information with the primary purpose of selecting the next action, within its limits, for an agent to take.
In building toward his new paradigm, Dr. Franklin makes stops on an admittedly biased tour to briefly explain other concepts for mechanisms of mind. Patti Maes, Marvin Minsky, Rodney Brooks, Douglas Hofstadter, and Robert Ornstein are just a few of the pioneers in this field whose works are touched on. The bibliography serves as a must-read list for anyone interested in expanding their horizons on this new frontier.
Along the way, Dr. Franklin also sheds light on three debates central to Artificial Intelligence. They are 1) Can machines truly have minds, 2) Which approach, symbolism or connectionism, will yield a workable mechanism of mind, and 3) What role should representations play in intelligence? While presenting both sides of each argument, it is fairly clear which camp Dr. Franklin is in.
While written for the lay reader, Dr. Franklin's highly accessible writing should provide much food for thought for those practicing in AI as well. I highly recommend this book.

5 of 7 people found the following review helpful.
Great sightseeing, but where do I go afterwards?
By Julian Togelius
As is explained by other reviewers, this book is well-written, humorous and thought-provoking. It introduces you (at least, if you're like me, not (yet?) an AI professional) to a vastness of fascinating ideas. So far, it's a great book. Therefore I would like to sum the disadvantages:
* In the last chapters, Franklin loses contact with the ground. Not that he gets too speculative, but that you feel that you haven't really gripped some foundational issues enough to understand, and discriminate between, the more advanced ideas in the latter part of the book. I suspect this is inevitable, that you need some hands-on experience prior to appreciate what's the fuzz about these ideas. This criticism goes only for the last chapters.
* The philosophy chapter is uninspired.
* When I had finished the book, i wanted some advice on how to go on exeperimenting with the ideas and techniques introduced in the book myself. There was none.
But, propably, there is no better book.

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(Bass). If you're new to the bass, you are probably eager to learn some songs. This book provides easy arrangements in tab with lyrics for the most popular songs bassists want to play. Includes: American Girl * Billie Jean * Blister in the Sun * Crossfire * Hey Joe * I Got You (I Feel Good) * Livin' on a Prayer * Low Rider * Money * Monkey Wrench * My Generation * Paranoid * Peter Gunn * The Pink Panther * Roxanne * Should I Stay or Should I Go * Uptown Funk * What's Going On * With or Without You * Yellow * and more!

• Sales Rank: #126147 in Books
• Brand: Hal Leonard
• Published on: 2016-01-01
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .32" w x 9.00" l, .45 pounds
• Binding: Paperback
• 120 pages

About the Author
Founded in 1947, Hal Leonard Corporation has become the worlds largest print music publisher, representing some of the greatest songwriters and artists of all time. We are proud to publish titles of interest to all musicians as well as music lovers, from songbooks and instructional titles to artist biographies and instrument price guides to books about the music industry and all the performing arts.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Nice variety pretty decent tabs
By FL Bass Fisher
Nice variety pretty decent tabs. Good book to start learning a repertoire on bass. I guess only 4 stars cause I only like a small number of the songs and its not a favorite.

0 of 0 people found the following review helpful.
Fun!
By Reasonable J
This book has a bunch of fun, easy to play songs.

0 of 1 people found the following review helpful.
If you don't need popular songs.
By Mark Wolverton
Not exactly what I was expecting. Only 2 or 3 songs that are any good.

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• Sales Rank: #119919 in Books
• Published on: 2011-12-02
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.40" w x 9.00" l, 2.42 pounds
• Binding: Hardcover
• 832 pages

About the Author

David J. Marne, P.E., B.S.E.E., is a registered professional electrical engineer. Mr. Marne is a nationally recognized speaker on the National Electrical Safety Code (NESC) and he serves on multiple NESC technical subcommittees. He is company president and senior electrical engineer for Marne and Associates, Inc. in Missoula, Montana where he specializes in NESC training and expert witness services. Mr. Marne has more than 29 years of experience in the utility industry and is a senior member of the IEEE.

Most helpful customer reviews

1 of 1 people found the following review helpful.
For Our Tradesmen
By Judith Phillips
The rating doesn't really apply to me - I ordered this for our electricians here at the water plant. All I can tell you is that the item came quickly, as promised by Amazon.

Our organization has a career ladder for advancement in the ranks plus a bonus paid when our electrical staff gets their Journeyman or Master Electrician certification, and a bonus again for renewing their certifications. It was for this purpose that I ordered the book.

3 of 4 people found the following review helpful.
Use as a supplement to the IEEE NESC
By magnacurt
The book references tables that are not provided within the book, which is really frustrating. The illustrations and explanations are helpful, but you will still need to buy the official NESC from IEEE.

1 of 1 people found the following review helpful.
NESC 2012 Handbook
By tim hite
This is a must have book for all engineers doing any type of aerial design or rehab work.

Thanks,
Tim H.

See all 16 customer reviews...

National Electrical Safety Code (NESC) 2012 Handbook (Mcgraw Hill's National Electrical Safety Code Handbook), by David Marne PDF
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[W782.Ebook] Free Ebook Pokemon Gold & Silver: Prima's Official Strategy Guide, by Elizabeth Hollinger, James Ratkos

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Meet your new best friends!

Pokémon on the Game Boy Color is back!! Pokémon Gold & Silver are coming and they're everything you love about Pokémon and more! These all-new adventures feature exciting new gameplay–an internal clock that means you'll only find certain Pokémon at certain times of the day or night, new Pokémon with genders and breeding, new technical and hidden machines, new battle powers, a new communications/scanner device called the "Pocket Gear," and more! But best of all, you'll find 100 More Pokémon! In Pokémon Gold & Silver: Prima's Official Strategy Guide, we'll take you on a complete tour of the game and provide:

• An explanation of new features, including all-new PokéGear
• Details of time- and day-dependent events
• Day and Nitetime locations of Pokémon
• Location of all items and TM/HMs
• Battle tactics for collecting all the badges
• Comprehensive maps of the new regions
• Tips on breeding, capturing, raising, and training your new Pokémon
• A sealed section that reveals all puzzles and mysteries

• Sales Rank: #374559 in Books
• Brand: Brand: Prima Games
• Published on: 2000-10-11
• Released on: 2000-10-11
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: .37" h x 8.50" w x 10.85" l,
• Binding: Paperback
• 192 pages

Features

• Used Book in Good Condition

Review
Meet your new best friends!

From the Back Cover
Meet your new best friends!

Most helpful customer reviews

0 of 0 people found the following review helpful.
A good guide, not perfect, but worth having!
By Laura Haggarty
I got my kids two strategy guides when Pokemon Gold & Silver came out, this one and the "official" Nintendo one. Of the two, this one has gotten MUCH more use. My daughters have marked lots of areas with PostIt flags, the pages are dog-eared, the back is getting ripped, you know they use it!
I realize the previous reviewers noted some minor problems with this guide, but all in all they're just that, minor. No, this guide does not have a built-in Pokedex, they published it before they had the info put together for the Pokedex, and I'm fine with that (see my review of the new Pokedex here on Amazon, it's well worth having too!). And yes, there are some typos, but that's not a big deal.
There is a lot to love about this guide. It has comparison charts for the various types of Pokemon, so you know which type to use when battling. There are pages and pages on everything from TMs to HMs, Berries to Apricorns, the various Pokeball types to the new Mystery Gift items. There's an in-depth section on breeding Pokemon, as well as the newest ways to evolve them (stones versus the happiness factor). There's a great quick and dirty path through the game, which you can check to make sure you didn't miss anything. And best of all, there's a special "sealed" section in the back with spoiler info which you can open or not, depending on whether you're an adult (yes, I know you grownups out there play this game!) or a 6 year-old who needs help through the Tin Tower.
All in all this guide is well worth the money, and if you've got more than one kid playing these games, I'd advise you to get two, to spare yourselves the fighting over it. Don't hesitate, buy it!

18 of 19 people found the following review helpful.
Not a bad guide but - no Pokedex?
By Simon Gifford
I have mixed feelings about this Strategy Guide, which I bought as a companion book to Pokemon Gold on the Game Boy. Generally, I think it`s well written and easy to understand, with superb maps which clearly tell you where items are and how to get around in the different cities (which I found really useful, as I`m not very good at navigation in RPGs). It also tells you about the different Gym Leaders and the Elite Four, and what the best Pokemon to use against them are. There is a section on how to breed Pokemon too, plus charts telling you what Pokemon are found in certain areas during the morning, daytime and nighttime and the stages of evolution for a few new Pokemon.
Unfortunately, this book doesn`t really go into detail about where different Pokemon can be found and how to complete your Pokedex. It seems this book was intended just as a walkthrough to help you complete the game quickly, which kind of spoils your fun. If you want help with filling up your Pokedex properly, you have to buy another Prima book, which is advertised in the back.
Overall I`d recommend this book if you`re a novice at the Pokemon games, because the maps and walkthroughs are very good. But sadly, the lack of a proper Pokedex stops the book from being excellent.

10 of 12 people found the following review helpful.
some faults but still a good guide
By snowy
Have being considering for quite some time whether to buy the Brady Games strategy guide instead, due to the attractive shiny Gold/Silver cover ... heard it may be a collector item too.
However, finally decided to pick the Prima one. Reason? ... it is more informative and easy-to-understand after flipping through both the guides.
No doubt, unlike the previous Red/Blue/Yellow guides, Prima fails to consolidate the Pokedex at the back of the book to give a clear-cut listing this time round. Neither does it have a checklist for one to keep track of the Pokemons captured. The Pokedex is actually found throughout the book, making it difficult to refer as and when requires! This feature is similar for the Brady Games one too.
Personally, I like the tables found inside this book. They make it easier to understand certain concepts, eg. there are tables showing the evolution examples (Eevee + Fire Stone = Flareon), breeding examples (Male Pikachu + Female Pikachu = Pichu), and so on.
Moreover, when discussing about an area (eg. Route 30), there is always a table showing the wild pokemons that would appear there at different time of a day (Morning, Day, Nite). This feature does not seem to be found in the Brady Games guide when I glanced through.
Like always, there is a 2-pages rough outlines of what one needs to accomplish at different places and an overview map, serving as quick start tools.
So far the book has being helpful in leading me through the journey, and I am on my way to complete the game.

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Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals.

• Sales Rank: #8102152 in Books
• Published on: 1989-04
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 7.50" w x 1.25" l,
• Binding: Hardcover
• 501 pages

From the Publisher
An introduction to management approaches and analytical techniques for developing, executing, and evaluating direct marketing programs.

From the Back Cover
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media. For Direct Marketing and Marketing Communications professionals.

About the Author
Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Her Ph.D. in marketing is from the University of Michigan. She is senior author of Direct Marketing Management, 2e, available on her website www.marylouroberts.info. She has published extensively in marketing journals in the U.S. and Europe. Dr. Roberts is a frequent presenter on programs of both professional and academic marketing organizations, and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Direct Marketing Management (2nd Edition)
By Jesse L. Lee
Mary Lou Roberts and Paul D. Berger are awesome. Their comprehensive treatment of direct marketing explores best practices and helps students and practitioners alike understand this important discipline. The book is great, the vendor was awesome in getting the product to me in a tidy schedule, and overall I had a very pleasant shopping experience. Amazon rocks!Direct Marketing Management (2nd Edition)

1 of 1 people found the following review helpful.
Accolades for "Direct Marketing Management"!
By Lynne M. Bernier
This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.

0 of 3 people found the following review helpful.
Good!
By A Customer
All basic idea about direct marketing that you must read.

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'Great Applications for Business School' provides a flexible, practical system for enabling business school applicants to find their applications' central theme, brainstorm their essays' raw material using personal 'data-mining' techniques, craft an outline using theme and evidence sentences, and write, revise, and edit effective essay drafts. Bodine provides detailed strategies for answering the most common MBA admissions essay topics--from goals, accomplishments, and "self-revelation" essays to diversity, leadership and teamwork, failure, and creative or multimedia topics. "Great Applications" includes practical guidelines for understanding what schools actually ask, choosing the appropriate stories for each essay type, and structuring essays so they provide context, analysis, and the all-important takeaways. The foundational material that earned "Great Application Essays for Business School" GMATClub.com's "Best MBA Book" award in 2010 remains the core of this new edition.
 
But the second edition--30% larger than the first--also contains substantially new material:
*             Forty-four actual, complete essays or admissions documents (versus 22 in the first edition) written by admitted applicants to the very best business schools (Harvard, Stanford, Wharton, Chicago, Tuck, Columbia, London, Kellogg, INSEAD, and MIT Sloan, among others).
*             Treatment of the newest trend in admissions essays: creative, PowerPoint, and multimedia essays.
*             Ten case studies showing how real applicants with specific challenges overcame their admissions obstacles to gain admission to top programs.
*             Five "Put Yourself on the Couch" question sets that will spark the kind of reflection and analysis from which truly self-aware essays can emerge. 
*             Extended appendixes on admissions interviews (containing sample interview responses) and wait-list letters (featuring before-and-after versions of two successful letters).

• Sales Rank: #73403 in Books
• Published on: 2011-01-05
• Released on: 2010-12-15
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .58" w x 7.30" l, .0 pounds
• Binding: Paperback
• 256 pages

Review
"A must read... a smart and important book." --John Byrne, founder of PoetsandQuants.com and former executive editor at BusinessWeek. --Poets & Quants.com

"A tour de force--a practical and lively guide. Paul Bodine really understands the inside track and offers his readers a wealth of useful information. Thorough and wide-ranging."  ----Caroline Diarte Edwards, Director of Admissions, INSEAD

"A very thorough and witty explanation of the admissions process. Excellent advice as to what to do and how to do it skillfully."  ----Christie St-John, Senior Associate Director Admissions & Recruiting, Dartmouth Tuck School of Business:

"'Great Applications for Business School' has great advice for any student interested in earning their MBA from a top school!"

From the Back Cover

Expert guidance to help you write the essay that gets you accepted by the best business schools

If you're applying to a business school these days, you need more than good grades, high GMAT scores, and an impressive resume. You need to write attention-grabbing essays that express your individuality, identify your goals, and play up your talents and strengths.

Written by a renowned admissions consultant who has helped applicants get accepted into the nation's top schools, this all-in-one guide will show you what today's top-level admissions offices are looking for. Filled with clear guidelines, insider tips, and winning samples, it will lead you through every step of the application essay process. You'll learn how to organize and structure your writing, avoid common pitfalls, and market yourself like a pro. The book includes:

• The 8 most common essay questions--and how to answer them
• 22 actual essays by successful applicants to top schools
• Interactive exercises and self-quizes to guide you in the right direction
• Self-marketing strategies to highlight your individual talents
• Candid insights from admissions officers at top-ranked business schools

About the Author

One of America's most experienced admissions consultants (serving clients since 1997), Paul Bodine (paulbodine(at)yahoo(dot)com) has helped hundreds of clients earn admission to the world's top business, law, medical, and graduate schools as well as elite colleges. Paul's MBA clients have consistently earned admission to the most selective business schools, from Harvard, Stanford, Wharton, MIT Sloan, and Kellogg to Chicago, Columbia, Dartmouth Tuck, Berkeley Haas, Michigan, London Business School, INSEAD, and NYU Stern, among many others. 
 
Aside from "Great Applications for Business School," Paul is also the author of "Perfect Phrases for Business School Acceptance," "Great Personal Statements for Law School," "Perfect Phrases for Law School Acceptance," "Perfect Phrases for Medical School Acceptance," and "Perfect Phrases for Letters of Recommendation" (McGraw-Hill). He has been interviewed by Business Week, Christian Science Monitor, MBAPodcaster, Law School Podcaster, and Law School Interactive and featured on Poets&Quants.com, GMAT Club, and BeatTheGMAT.com.  

Most helpful customer reviews

13 of 13 people found the following review helpful.
Great advice, excellent analysis of the sample essays
By V. Bhardwaj
This is by far the best B-schools application guides on the market. Paul has done a fabulous job of providing great tips for writing application essays. His "inline" analysis of sample essays helps you analyze your essays critically.

The best part about this book is the process that the author walks you to through to help you think about "your stories" and how do you best present them. His second chapter on "goals essays" is worth alone the price of the book. I only wish this book was published earlier.

Highly recommended.

15 of 16 people found the following review helpful.
Just Accepted
By Ran
I got started on my essays very late in the game after having spent the majority of my time taking (and retaking) the GMAT. As a result I was considering blowing $2,000 on an admissions consultant and essay service...

Then I found this book. Most of the other books are full of *other* people's essays. This one will walk you through creating *your* essays and uses the examples as a teaching aid rather than just compiling essays that worked (not useful to me).

To make a long story short, this book helped me construct my key essays including finding your story for constructing the basic 'why mba,' creating a 'packet' for recommenders that is specific and reinforces your story with credibility, and, especially for me, putting the *optional* essay to good use. I was especially concerned about the optional essay because of a sub-par gpa.

This past year I applied to 5 schools, am yet to get my first 'ding,' and have a scholarship offer from a top 10 school. I like the fact that the book is relatively short/focused (not inches thick), annotates the sample essays, and uses real feedback from adcom readers. This is essentially the same service I was about to spend a lot of money on.

13 of 14 people found the following review helpful.
Excellent!
By naturallight99
My essays were awful before I got this book. I was basically extrapolating my resume into essay form, which didn't make for a very persuasive or compelling story.

But this book really helped me write a solid "goals" essay, which is the most important essay. Mr. Bodine shows you how to tie your conclusion into your introduction, for a nice snappy finish. He gets you to focus on "why's" in your life, not the "what's". And he really helps with the structure of the essay, which was the most challenging part for me.

Bottom line: This book is really a must-have if you're applying to business school. Many of my buddies and coworkers are applying now, and I'm almost reluctant to recommend this book to them because I know how much it will help them (and thus make it harder for me to get in!)

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